the production concept

the production concept
the production concept the production concept concept

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the production concept UK US noun [S] ECONOMICS, MARKETING
the idea that a company should make low cost products in large quantities rather than products that suit customers’ particular needs for which they would pay more
Compare THE MARKETING CONCEPT(Cf. ↑the marketing concept), PRODUCT CONCEPT(Cf. ↑product concept), SALES CONCEPT(Cf. ↑sales concept), SELLING CONCEPT(Cf. ↑selling concept)

Financial and business terms. 2012.

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